SEO Strategy – Did you know that 93% of all online experiences start with a search engine?
Putting it aside, it means that if your website is not optimized for these engines, you are missing out on a large chunk of potential customers.
Just having an SEO strategy is not enough. You need to ensure that this strategy is working and providing a good return on investment (ROI).
Fortunately, there are many ways to improve the ROI of an SEO strategy.
According to recent studies, companies that invest in SEO are 53% more likely to achieve a higher ROI than those that don't.
This highlights the importance of having an effective SEO strategy in place. In this article, we're going to explore five ways to dramatically improve the ROI of an SEO strategy. By following these tips, you can see a significant improvement in search engine rankings, traffic and ultimately, money.
SEO Strategy | 5 tips
Keep an Eye on Trends
Seasonal trends can significantly impact search engine results pages (SERPs) and search volume. Therefore, it is essential to plan the content strategy around trends to remain relevant and have a engagement with your target audience effectively. For example, if you have a travel business, you need to consider peak travel periods when planning content.
By staying up-to-date on trends, you can ensure your SEO strategy aligns with your audience's search intent.
Identify Easy Opportunities
Easy opportunities refer to opportunities that require less effort to achieve and offer high value returns. In SEO, easy opportunities could include optimizing existing content, improving page loading speed, or fixing technical SEO issues. By prioritizing efforts based on value, you can achieve rapid improvements and ensure you are using resources effectively. For example, by identifying and fixing technical SEO issues, you can improve your website's crawlability and indexing, which leads to better rankings and more traffic.
Understand your audience's intent
It is important to remember that in order to create content that meets the needs of your audience, it is necessary to carry out prior research to identify the most frequently asked questions and doubts related to your niche market. In addition, you need to use clear and objective language to make your content accessible and easily understood by the target audience. By following these tips, you can create relevant and useful content that will attract and retain your target audience, generating positive results for your business and your SEO Strategy.
Share of Voice vs your Competitors
Share of Voice refers to the % of organic search impressions your website receives compared to your competitors. It's an essential metric for tracking the effectiveness of your SEO strategy and understanding your brand's visibility in search results. In this way, you can identify gaps and opportunities for improvement. For example, if your SOV is low compared to your competitors, you may need to invest more in your SEO strategy to improve visibility and attract more traffic.
Optimize the SERP
The SERP is the list of search results made on the Internet. It is also called the Search Engine Results Page or just the search engine results page.
It is a way of knowing the competition and their strategies, and, of course, creating more efficient responses to their actions, considering, for example, investing in ads or featured snippets.
SEO strategies to put into practice with the SERP in mind:
- Optimize your website's URLs (simple and straightforward so that search engines understand your content);
- Meta descriptions with the keyword and summary of the content;
- Well-defined keyword strategy;
- Adaptability of content and websites to different devices;
- User experience always in your memory;
- Link building strategies;
Does all this sound Chinese to you? Don't worry we can help. Talk to us and ask for an audit of your digital business.
