As e-commerce grows, it is essential that online stores comply with legal obligations to avoid fines and ensure a safe experience for consumers.
Discover the main legal requirements to your online store, in order to communicate online sales and discounts correctly and without breaking the law.
Legal Obligations to Fulfill?
Cookie Consent Management: Requirements and Implementation
With the entry into force of the General Data Protection Regulation (GDPR) and the recent update of Google Consent Mode V2, online stores must obtain explicit consent from consumers before storing or accessing cookies that are not strictly necessary for the website to function. What must be accomplished?
Consent Banner
It must present a clear and detailed notice about the use of cookies, specifying which types of cookies are used (e.g. analysis cookies, advertising cookies) and for what purposes.
Acceptance and Rejection Option
Consumers must be able to accept or reject cookies in a simple and intuitive way. It is important that rejecting cookies does not impair site navigation.
Privacy Policy:
It must be easily accessible, containing detailed information about the cookie policy and how user data is processed.
Rules for Promotions and Sales: Transparency and Precautions
When an online store carries out promotions or sales, it must ensure compliance with the rules established to avoid unfair commercial practices. Key obligations include:
Avoid High Fines
Failure to comply with legal obligations can result in significant fines. Fines can vary between €250 and €30, depending on the severity of the infraction.
Penalties can be imposed by various regulatory entities and are often associated with:
- Lack of Proper Cookie Management: Failure to obtain appropriate consent or provide clear information can result in fines.
- Lack of Transparency: During promotions, false advertising may be considered, leading to sanctions.
Penalties not only affect your company's budget, but also can harm the reputation of the online store.
The Solution?
Ensure Compliance with our Digital Agency:
To ensure that your online store is fully compliant with all legal requirements, samsys offers specialized consultancy and implementation services.
The Communications and Marketing Team can help you:
For more information on how we can support your digital success, help optimize your online store and ensure legal compliance, visit our website or contact our team directly.
