Communication & Marketing
We create effective strategies, powerful identities, seamless interactions and memorable experiences to connect people with brands and organizations.
Whether you are an experienced company, a growing company or a newcomer to the market, we work with companies and organizations of all sizes to achieve their goals, find their voice in the market, understand their customers.
Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means for the target market. In short, brand positioning establishes an emotional connection with your customers. This is how you want your company to be seen in their minds and among competitors.
Definition of Brand Attributes
The attributes of an existing brand are the characteristics that describe the intrinsic and extrinsic qualities of the brand. These attributes reveal your personality, functionality and physical characteristics through images, communication channels, actions and assumptions. These are the attributes that allow us to identify brands.
Competitive Analysis against the Market
A thorough competitive analysis is critical for any growing or start-up business. A process that identifies strengths and weaknesses in a brand's competitive landscape, allowing you to better understand the market in your business niche. We help you make smart decisions about how to grow your brand.
In an increasingly digital world, navigating and standing out from the competition can be complicated.
We help with your digital communication, creating a storytelling suited to your business, communication and marketing plan, intuitive and user-centric interfaces.
If you've been in a cave for the past few months, or even on your gap year completely disconnected from everything and everyone… hello, welcome to the brave new world.
Be wrong if you think it is the parable of Aldous Huxley. It really is the current world.
Digital communication is big business and it's not going away. Digital came to reward our day-to-day. Whether due to the pandemic, the Internet of Things, the inevitable technological advance, everything that happens, happens first on the Internet.
And, as new generations continue to enter the job market, these methods of communication are being incorporated into the very structure of our company and method of work.
That is, as organizations evolve their ways of working to drive innovation and speed to market, it makes sense to rely on technology to automate the more conventional aspects of work. Note that organizations do not adopt new technologies because they exist. New technologies are created because organizations have a real need for them. Solutions are created to real problems, instead of creating solutions to problems that do not exist – Product Market Fit.
When performing digital communication audits in companies, this step is often ignored. The campaign is carried out and the expectation is high to attract results. However, no sales or business opportunities arise and companies end up neglecting this field of marketing.
We cannot verify the effectiveness of any action if we do not test and measure them.
Are you running A/B tests?
What kind of metrics are you using in your measurements?
Are you following some kind of strategy in sending your communications?