In 2022, we celebrate our 25th anniversary and our motto for this year is “let's reinvent".
In January 2020 we brought the theme "it will be different”. We would be far from imagining the adversities that the world would face a month later. We mentioned that it would be a year of complicity, sustainability, creativity and victories. A year of learning and overcoming. Pride is what we feel when we see how the world has adapted to the adversities and difficulties of everyday life. Proud to see that we stand together in times of change.
In 2021, we embrace Luís de Camões in “the times change, the wills change” and we stand up against the less positive world scenario. In fact, changes, when they happen, are always different from what was expected and the change in the world is not controlled. Look to the future and remove that from the less positive changes, the heartache remains, from the good, the longing.
In 2021 we went in search of nostalgia. The best of each. Of what we had lived and what we had to accomplish. We perform with heart and courage.
So in 2022 our motto is "let's reinvent.” Let's recreate solutions, let's test, fail, learn and overcome new challenges together. Let's make dreams and lost ideas come true. Let's recharge energies in a more sustainable world. Let's reflect on past successes and the road ahead. Let's get back to relating and in the value that a hug has. Let's react, regenerate and relearn. We will continue to resist the obstacles we encounter. Let's pay more.
But most of all, together, let's go reinvent 2022.